Where handcrafted design meets proven performance. Discover custom fishing lures built to attract, strike, and land the catch that matters.
Each lure is carefully crafted using high-quality materials, realistic finishes, and tested designs to trigger aggressive strikes from freshwater predators.
Born from passion and perfected by experience, Black River Custom Lures are made for anglers who live for early mornings, flowing rivers, and unforgettable catches.
At Black River Custom Lures, we combine hands-on craftsmanship with real fishing experience to create lures that perform when it matters most.
Black River Custom Lures is a home-based business built on a true passion for fishing and quality craftsmanship. We specialize in creating custom fishing lures designed to perform in real freshwater conditions, not just on the shelf.
What sets us apart:
in Business
Customized Lures
I bought the Green Envy and I can’t believe the results! Even in murky water, the color pattern and action were irresistible. I landed three big walleye in one afternoon. The quality of these lures is outstanding, and they feel really premium in your hand. Highly recommend!
Jennifer Wilson
I use the Walleye Wacker and Willowed Walleye for my clients, and every time we hit the water, they perform flawlessly. These lures trigger strikes in spots where others fail. The craftsmanship is top-notch, and you can tell these are made by people who know fishing. A must-have for serious anglers.
Michael O'Malley
I’ve been fishing for over 20 years, and the Perched Aggression lure from Black River Custom Lures is hands-down one of the best I’ve ever used. The lifelike movement and vibration brought strikes from walleye I usually can’t catch. Plus, the attention to detail in each lure is amazing. Definitely a game-changer on the water!
Carl Cuttington St-Paul MN